What Not to Do in Business
Coming soon to Amazon.com, lulu.com, and on eBooks!
Problems are simple. People are not.
What Not to Do in Business is an eye-opening examination of the sad state of business today. One by one, companies practice management techniques that simply do not work. Leaders continually fall back into methods that are easy yet ineffective, and refuse to acknowledge their mistakes. Instead they plod along, hoping that somehow things will change on their own.
But they rarely do.
Don’t learn the hard way. The most important lessons in business have already been learned by others. They are the most critical, and yet the most often overlooked, lessons needed by every business leader, such as:
• How to motivate your staff without resorting to intimidation.
• How to create effective partnerships so that both parties win and come back for more.
• How to model target customers that will be ecstatic about your company and your products.
• How to balance the fine line between becoming a dictator and losing control.
• How to control costs without sacrificing customer satisfaction.
• How to nurture diversity and dissent without appearing to be weak.
…and many more.
Why are these skills so often lacking in our leaders? How can you avoid their fate? Tom Berarducci, engineer, director, strategist, and Fortune 500 manager for nearly three decades, carefully explains the answers to these and other key questions in the book. With his unique combination of wit, wry humor, and contemporary examples, Tom showcases exactly what we all as leaders tend to do, and the inevitable failures that result. Then, he details step-by-step actions you can take right now to reverse this trend, yank your business from the clutches of failure, and elicit the very best performance from your company, your team, and most all, from yourself.
Read What Not to Do in Business, and become the leader you were meant to be!